When a Tree Falls, Does Anyone Hear It?
October 2010 / Day No.27
The answer is definitely yes if after you cut it down you 1) dice it like a vegetable 2) ink it with a strong message 3) spread its tiny remains around the neighborhood.
Just finished up a quick project for my friends over at Jones Tree Care in East Nashville. They were looking for an inexpensive way build awareness and generate new business. We knew that if one home experiences tree damage due to weather or age, odds are their neighbors might be experiencing similar problems. We came up with the idea to develop and execute a localized marketing practice based around the locations of their job sites around Nashville. By using the down tree limbs (that they already have an abundance of) and custom rubber stamps, we created an easy to use, no-nonsense piece of marketing communication fit for on legit arborist.
Rubber stamps were created in three sizes to accommodate the different limb diameters.
Tree limbs are cut and then stamped.
3 stamps used in the campaign.