New Work: Red Kap Crew Shirt
May 2011 / Day No.23
Here’s some new work for the hard working folks at Red Kap. Our job was to create a lasting imprint on their top 300 distributors. We did so by turning a simple sample shirt into a powerful selling tool, tested and endorsed by the wearers themselves.
We put the shirts to the test by giving them to real mechanics, welders and general automotive repair men doing real jobs and asked for their review. Each wearer was then asked to rate their experience wearing the shirt. The shirts were finally collected, cleaned and packaged along with their personalized, unique review tag.
The package offered more than a testimonial, but a memorable direct marketing piece that broke through the clutter with compelling, creative story.
You can view more pics here.
Created with redpepper.
Printed by EZ Silkscreen.