Red Kap

Red Kap asked us to create a lasting imprint on their top 300 apparel distributors with the release of their new Crew Shirt. Instead of merely offering it as a sample, we chose to tell a story. We found 300 hard working people, from mechanics to machinists, and put them to the test. We collected, cleaned and took feedback. Finally, the shirt was repackaged and repurposed as a powerful selling tool, tested and endorsed by the wearers themselves.

Created with redpepper.